Strategy

SYS acknowledges that we operate in a competitive market place. Our clients have numerous sailing alternatives and the ability to choose between sailing and other sports. Accordingly, SYS seeks to differentiate itself from its competitors. SYS is committed to delivering an exceptional product that is tailored to suit the needs of an individual client from the ground up. SYS will work with its client in a spirit of partnership to ensure that a valuable tool such as an SYS Maxi is leveraged to provide maximum value to our client. We use the SYS Mission Statement as a tool to create an expectation within our company and with our clients, which measures our performance and our vision for our clients.

SYS has a dedicated team which includes in-house marketing capabilities.

Strategy

SYS will only recommend events and programmes that fit with the marketing mix and promotional requirements of our clients. Each SYS Maxi is always available to satisfy the needs of its clients, be they through Ocean Racing, World Record Attempts, corporate hospitality or corporate team building.

SYS does not share an SYS Maxi with other clients. Each client has a dedicated SYS Maxi which is branded to suit their requirements. SYS works with the Public Relations Company of our client to ensure that maximum exposure is generated from an SYS Maxi. SYS retains Weber Shandwick in London, one of the World’s leading Public Relations companies to measure and evaluate the return to our clients from the SYS activities for all existing projects. This arrangement can be extended to cover new clients.

SYS Maxis do not go sailing for sailing's sake. At SYS we go sailing to deliver a tangible return to our client.

An SYS Maxi can go anywhere in the world at any time. All SYS Maxi yachts carry the latest safety equipment and are designed to Category 0, the most stringent standard in Ocean Racing. SYS maxis are not just ordinary sailing boats. They are at the cutting edge of Ocean Racing yacht design.